Fracxio

Fracxio Fractional Network

Stefan van Eerde

Growth strategy, go-to-market and cross-functional revenue alignment support

Amsterdam, the Netherlands

CEOCMOCROHead of Growth
Stefan van Eerde

Useful when a business is shaping a product launch, clarifying market positioning or trying to create a more revenue-oriented approach to growth. Stefan supports founders and teams by connecting marketing, sales, product and finance around shared revenue outcomes, combining strategic thinking with hands-on execution, structure and documentation.

If Stefan's experience looks relevant, start with the business situation. Fracxio can use that context while working out the capability and most useful next step.

About

About Stefan

Stefan may be useful when a business needs to turn growth ambitions into clearer priorities and coordinated action. His stated core capability is Growth Strategy & Scaling, supported by recent work on product launch strategy, product marketing, positioning and go-to-market activities. His approach is collaborative and hands-on. He describes working as a peer rather than a distant advisor, using shared goals, practical execution and constructive challenge to help teams move from complexity to action. A key part of this approach is alignment: connecting marketing, sales, product and finance around the same revenue outcomes and supporting that alignment with structure, systems and documentation. This can be relevant where a founder or leadership team is preparing a launch, needs clearer positioning, wants a more revenue-oriented go-to-market approach, or needs different functions working toward common commercial priorities. Stefan prefers remote work and indicates a preferred engagement length of 6–12 months. His submitted industry experience spans education and Edtech, technology and SaaS, professional services, manufacturing, nonprofit and social enterprise, and healthcare and Medtech.

Business situations

When Stefan may be useful

Product positioning needs to be clarified before or during a launch
A product launch needs clearer strategy, documentation or product marketing activity
The go-to-market approach needs to become more focused on revenue outcomes
Marketing, sales, product and finance are not aligned around the same commercial goals
Growth plans need more structure, systems and practical execution
Founders or leadership want hands-on, collaborative support rather than distant advice

Example engagement

An example of the work

Stefan recently worked with a Portuguese startup studio and digital agency on its real estate portal and other verticals. The business needed support shaping product launch strategy and product marketing activities. Stefan helped clarify positioning, supported the development of launch documentation and contributed to building a more revenue-oriented go-to-market approach. The engagement reflects his hands-on working style: combining strategic input with practical execution and helping connect product and marketing activity to commercial priorities. No specific commercial or performance outcomes were stated in the submitted example.

Start with the business need

Start a Problem Check with Stefan in mind.

Tell Fracxio what your business is trying to fix, grow or change. We can use your interest in Stefan as context while working through the capability and next step.

Start a Problem Check