Fracxio Fractional Network
Rhys Moult
Commercialisation, R&D program and market development support for technology-led businesses
Adelaide
Useful when a technically strong startup, scaleup or SME needs more structure around commercialisation, R&D, market entry or stakeholder engagement. Rhys works alongside founders and internal teams to connect technical activity with commercial priorities, strengthen go-to-market and sales processes, coordinate R&D programs, and support engagement with government, enterprise, partners and new markets.
If Rhys's experience looks relevant, start with the business situation. Fracxio can use that context while working out the capability and most useful next step.
About
About Rhys
Rhys may be useful where a business has a capable technical team, innovative product or active R&D but lacks the commercial structure, coordination or external relationships needed to progress. This can include unclear market positioning, an inconsistent sales pipeline, pricing or go-to-market decisions, government or enterprise engagement, export opportunities, investment preparation, or innovation activity that needs to be organised into a more structured program. He supports commercialisation, business development, market entry, stakeholder engagement and R&D program coordination. For R&D activity, this can involve defining experimental activities, planning trials, coordinating technical teams, operational staff and advisers, improving documentation and evidence collection, and keeping the work connected to commercial objectives. His working style is embedded and collaborative. Rather than advising only at a distance, he works alongside founders, technical and operational teams, helping clarify priorities, coordinate stakeholders and turn strategy into practical action. His stated experience includes technology-led businesses across SaaS, IoT, agritech, smart cities, water, infrastructure, advanced manufacturing and government-facing markets.
Business situations
When Rhys may be useful
Business fit
Where Rhys's experience may fit
Business types
Engagement models
Example engagement
An example of the work
In a recent horticultural engagement, Rhys initially helped secure funding and project-managed an agritech initiative involving the business, technical providers, government stakeholders and reporting requirements. The work then expanded into broader support for the company’s R&D program. He helped structure experimental activities, plan trials, coordinate advisers and operational staff, improve evidence collection and connect technical work with practical commercial outcomes. He worked as an embedded member of the business, spending time with the people delivering the work and helping management coordinate technical, operational and stakeholder requirements. The relationship continued beyond the original funded project.
Start with the business need
Start a Problem Check with Rhys in mind.
Tell Fracxio what your business is trying to fix, grow or change. We can use your interest in Rhys as context while working through the capability and next step.