Fracxio Fractional Network
Faz Zavahir
Fractional VP Sales & GTM | B2B Sales, Pipeline & Commercial Growth
London, London, United Kingdom
I help B2B businesses build a more predictable commercial engine when pipeline is inconsistent, outbound is underperforming or sales needs more structure. With 25 years across B2B sales and GTM, I work with founders and commercial teams on ICP, pipeline generation, qualification, enterprise sales, conversion and CRM discipline, combining senior commercial leadership with hands-on execution.
If Faz's experience looks relevant, start with the business situation. Fracxio can use that context while working out the capability and most useful next step.
About
About Faz
I am a Fractional VP Sales and senior B2B Sales & GTM Operator with 25 years of experience building, leading and improving commercial functions across Europe and international markets. Businesses typically bring me in when they have a strong product or service but commercial performance is not as predictable as it should be. Pipeline may be inconsistent, outbound is not producing enough qualified opportunities, the ICP needs tightening, deals are not converting, or founder-led sales has reached the point where it needs more structure. I work across the commercial system, from ICP definition, positioning and outbound through qualification, pipeline management, enterprise sales, CRM discipline and demo-to-close conversion. I can also help businesses entering new markets, launching new propositions or building a sales function from the ground up. My experience includes generating more than $300M in new business, helping grow revenue from €20M to €45M, closing a €10M enterprise deal and leading a sales organisation of more than 35 people. I have also worked with more than 20 venture-backed startups. My approach is practical and hands-on. I usually work directly with the founder, CEO or commercial leader, embed with the existing team and take ownership of agreed commercial priorities. I can advise and coach where needed, but I am equally comfortable working directly on pipeline, prospecting, opportunities, customer conversations and the sales process. I am best suited to B2B businesses that need experienced commercial leadership and execution without necessarily making a full-time senior hire.
Business situations
When Faz may be useful
Business fit
Where Faz's experience may fit
Business types
Business stages
Engagement models
Example engagement
An example of the work
I was brought into a growing B2B business where the commercial opportunity was strong, but pipeline generation and sales execution lacked consistency and structure. I worked alongside the leadership team to assess the existing sales process, clarify the ICP and priority buyer groups, improve outbound messaging and targeting, and strengthen qualification and opportunity management. I also worked directly in the sales process rather than limiting my involvement to recommendations. The engagement combined commercial leadership with hands-on execution: building pipeline, working opportunities, improving CRM discipline, testing what was working in the market and adjusting the approach based on results. The business moved from a largely reactive sales approach towards a more structured and repeatable commercial process, with clearer targeting, better visibility across the pipeline and a stronger foundation for predictable revenue growth.
Start with the business need
Start a Problem Check with Faz in mind.
Tell Fracxio what your business is trying to fix, grow or change. We can use your interest in Faz as context while working through the capability and next step.